Benefits, advantages and disadvantages of using Influencer Digital Marketing

by | Jun 27, 2024 | Digital Marketing | 0 comments

Imagine having a powerful tool to promote your business, which not only connects you with thousands of potential clients, but also allows you to create a relationship of trust with them. That’s what influencer marketing can do for you. At Exeditec, our Software Development and Digital Marketing agency, we want to help you understand how this strategy can benefit your small business or company.

What is Influencer Digital Marketing?

What is Influencer Digital Marketing?

Influencer marketing involves collaborating with people who have a large presence and followers on social media to promote your product or service. These influencers can be bloggers, YouTubers, Instagrammers, or anyone with a sizeable audience relevant to your niche.

Benefits of Influencer Digital Marketing

  1. Increased Visibility

One of the main advantages of influencer marketing is increased visibility. Influencers have an established audience that trusts their recommendations. By collaborating with them, your business can reach thousands of people who may not have known about your brand otherwise.

  1. Generation of Trust and Credibility

An influencer’s followers trust their opinions and recommendations. When an influencer promotes your product, that trust is transferred to your brand. This can be especially beneficial for small businesses that are still building their reputation.

  1. Quality Content

Influencers are experts at creating high-quality, engaging content. By working with them, you not only get promotion, but also visual and textual content that you can reuse in your own marketing campaigns.

  1. Greater Interaction and Engagement

Influencer posts typically generate a high engagement rate. Followers not only view the content, but also comment, share, and actively engage. This can increase engagement with your brand and create a stronger community around your business.

  1. Effective Segmentation

Influencers have followers who are interested in their specific niche. This means that your product will be promoted to a highly segmented and relevant audience, increasing the chances of conversion.

Advantages of using influencer Digital Marketing for small businesses


Unlike large advertising campaigns, working with micro-influencers can be quite financially accessible. Micro-influencers, who have between 1,000 and 100,000 followers, often charge less than large influencers, but still have a loyal and engaged audience.


Influencer marketing allows for great flexibility in terms of how your product is promoted. You can opt for social media posts, videos, blogs, contests, and more, adapting the strategy to what works best for your business.

Disadvantages of Influencer Digital Marketing

  1. Credibility Risk

If the influencer does not align well with your brand values ​​or is involved in controversies, this can negatively affect the perception of your business. It is crucial to carefully research and select the influencers you collaborate with.

  1. Results measurement

It can sometimes be difficult to measure the direct impact of an influencer marketing campaign. Although you can track certain metrics like web traffic and sales, attributing these results directly to the campaign can be challenging.

  1. Authenticity

Authenticity is key in influencer marketing. If followers perceive that the promotion is purely commercial and not genuine, it can have a negative effect. It is important that the collaboration seems natural and authentic.

  1. Potential Costs

Although working with micro-influencers can be affordable, collaborating with large influencers can be expensive. It is important to evaluate whether the investment is justified with the expected scope and impact.

Digital influencer marketing can be a powerful tool for small businesses and companies, offering benefits such as increased visibility, building trust, and creating quality content. However, it also presents challenges such as credibility risk and the difficulty of measuring results. At Exeditec, we are here to help you navigate these opportunities and challenges, ensuring that your business makes the most of this strategy if necessary. We look forward to helping you take your business to the next level!

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