The implementation of a responsive or adaptive web design is an essential consideration for any business or individual who wants to keep up with current SEO trends. But, what is the relevance of this approach in SEO positioning? In short, the importance for SEO is that it improves visibility in search engines and, therefore, increases web traffic.
Visibility on these engines, such as Google, is essential to drive traffic to your website. One of the factors search engines use to determine a site’s ranking is its responsive web design.
Taking these aspects of web development into account, they automatically resize, shrink or enlarge your content to fit any screen size. This is vital in an era where more and more users access websites from mobile devices. Google has stated that it will prioritize mobile friendly websites in its search results, so a web design can have a direct impact on your SEO ranking.
Responsive: Adaptable web design
Responsive web design also helps reduce the bounce rate. Visitors are more likely to leave a page that doesn’t load correctly on their device. If a page looks bad or is difficult to navigate, it won’t take long for users to abandon it. This increases the bounce rate of the site, which negatively affects its position in the search results.
Also, having a single responsive website instead of separate mobile and desktop versions makes it easier for search engines to crawl and index your page. By having only one site, there is only one URL and the same set of HTML regardless of what device the user is using. This makes it easier for search engines to crawl your site and in turn improves your SEO ranking.
Finally, it is worth mentioning that a good responsive web design also has the potential to increase conversion. It provides an improved user experience. Websites that are easy to use and navigate are more likely to keep users engaged and convert visits into desired sales or actions.